- a new direction to take - not upward, not forward, but Jayward.
- rapid chart growth
- the conjoining of the founders’ first names (Jill/Tebey)

Put one's best foot jayward…
From this day jayward…
Onward and Jayward!


Jayward Artist Group is a Canadian-based management company and independent record label owned and lead by label and management veteran Jill Snell and award-winning, chart topping, writer, artist, producer Tebey.

Jayward Artist Group Inc. will be a multi-genre company that will be distributed by The Orchard worldwide and promoted in Canada by Sony Music Canada. The roster will initially consist of co-owner Tebey and newcomer Matt Lang with plans to expand the roster within the first year of business. Though Jayward is a new venture, the combined careers of its two principals over the course of the past 20 years has shown a steadfast commitment to reputable practices, integrity and creative excellence.